Entourage effect: The “entourage effect” is a hypothesis that multiple cannabis compounds may interact in ways that influence overall effects. It is widely used in marketing, but the evidence base is mixed and the term is often overstated.
Patients frequently encounter the phrase and need a cautious, non-hyped explanation.
Better handled in a myth-busting explainer than in sales-like copy.
It should be presented as a proposed idea, not established fact for any given product.